SABC Sport acts as a sport production house for the SABC’s TV channels and Radio stations. This means it negotiates the broadcasting rights for the premier events with the rights holders. It then plans and executes the outside broadcast from the sporting venue, bringing top sporting events into the lounges of millions of viewers and listeners. In this way, audiences worldwide have watched SABC Sports coverage of events such as the Rugby World Cup and the Cricket World Cup. Website: www.sabcsport.co.za